"Archetype" was used by psycho-theorist Carl Jung to describe unconscious concepts and experiences that manifest consciously in different ways. In astrology, archetypes can be a useful way to understand the signs and planets.
This website uses "the collective" to essentially mean society at large, a religious community, a local community, etc.
Psychotheorist Carl Jung used the term Collective Unconscious to refer to a commonality that all humans share through our unconscious, as opposed to Freud's idea of the personal unconscious.
The Shadow is a term used by psychotheorist Carl Jung to mean the perceptions, feelings, motives, beliefs, judgements, etc., about ourselves that are unconscious, repressed or undeveloped.
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